HELP FUTURE BUSINESS OWNERS

In Your Words: What Is Starting a Business Really Like?

We are conducting confidential founder discovery to understand where starting a business is hardest—especially the moments that slow progress, create friction, or cause founders to guess instead of know.

This is not a pitch and not a program application.

We’re studying real experiences so we can modernize how technical assistance actually works.

Please either take 15-minute survey or schedule a 45-minute call to share your story with us.

Take Survey
Tell Us Your Story

The Founder Discovery Process

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    Listen First

    Before we do anything, we must listen to and learn from entrepreneurs about what is hard about starting a business or what is stalling them from starting up.

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    Understand What was Said

    From our conversations and the survey insights, we will then analyze patterns, gaps and other areas where support is needed to make starting up easier.

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    Adapt Services and Offerings

    With those ideas, we will begin to organize and create useful tools, resources and networks to better support entrepreneur in our ecosystem.

  • SHARE YOUR INSIGHTS!

    Participate in the process by answering questions in this survey or spending time in a 1×1 Call about your start up journey.

Tell us your start up story

We want to understand the real moments and decisions—not hypotheticals—of your founding story.

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  • Just navigating each step — getting the LLC, filing taxes, buying inventory — on top of regular life makes me spin just thinking about it.

    From a founder still in the ideation phase

  • Most of it was all a guess, just because I didn’t know.

    From a founder who started with no playbook

  • I never thought that I would be a business owner. I needed to hear from someone else that I was capable of doing this.

    From a founder who started from zero and persisted